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Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
$161,030
$77.42
This career will grow rapidly in the next few years.
Some information for Marketing Managers is not available in the O*NET database. This is common for emerging or specialized occupations. The information displayed represents all currently available data from O*NET for this occupation code (11-2021.00).